New 3DS On Sale Now to Selected EU Players

Nintendo are bringing back their handheld ‘Ambassador’ program. This time, only for a small group of lucky European fans.

Eurogamer reports that Nintendo have been emailing a choice group of Club Nintendo members and extending them the option of purchasing a New 3DS at £179.99, well in advance of the console hitting the open market later this year.

A cursory glance at social media reveals that many users have already started to receive their New 3DS, with Square Enix marketing rep Mike Adebajo being amongst the first to tweet photos of the shiny new console:

The emails going out yesterday looked something like this:

“Dear Nintendo fan,

“We’d like to thank you, one of our most loyal customers, for all your support. To show our appreciation, we’re offering you the chance to purchase New Nintendo 3DS now, and get it before the official European launch!

“New Nintendo 3DS will be coming to Europe in 2015, bringing new customisation options, new speed, new controls, new 3D viewing and a whole new handheld gaming experience! And with this offer, you can be one of the first players in Europe to own the new system!

“For a limited time only, we’re giving you the opportunity to purchase our special New Nintendo 3DS Ambassador Edition bundle – that includes exclusive Ambassador Cover Plates (which won’t be available anywhere else), a charging cradle, and a set of Super Smash Bros. cover plates, too! If you’d like to purchase it, you only have until 23:59 (UK time) on January 12, 2015 to take advantage of this offer.”

It’s still quite unclear exactly how these recipients were chosen as Nintendo continues to decline comment on the subject. Nintendo told IGN: “The New Nintendo 3DS Ambassador offer is by email invitation only for selected Club Nintendo members in Europe only who fulfil certain criteria.” No word was given regarding any similar program for the United States or any other western region.

What do you think of Nintendo’s move? Let us know in the comments!

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