News 13

Sega YouTube Videos Being Targeted With Copyright Claims

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Update (February 6): Looks like this story has a happy ending after all.

Original: A vast number of Sega-related YouTube gameplay videos have been receiving content ID matches this week, rendering their creators unable to monetize them.

Angry users have been taking to social media and discussion forums to complain about the copyright claims, which are being issued by a music digital rights agency based in Japan, known as elicense.

Sonic the Hedgehog videos, covering both the classic and modern series’, seem to be the most widely affected, though there are reports of let’s play videos for other Sega games such as OutRun also being targeted.

YouTube user Yoshiller Bradley, a video creator with over 50,000 subscribers, was hit particularly badly, with over 100 of his videos being claimed for his use of a five-second sample of Sonic music:

Finding out on whose authority these copyright claims are being issued is anything but straightforward, however. In response to one fan’s email, Sega suggested that its North American and European arms do not take action on YouTube videos unless they contain leaked or inappropriate footage, but did not mention whether this was the case in Japan. The company’s full statement read:

“In North America and Europe we typically will not take action on YouTube videos or similar content. Monetization of Youtube videos is not something we consider, but we will demand the removal of any leaked footage as well as content that uses our properties in a malicious or inappropriate way.”

It’s being widely speculated that Sega of Japan may have hired elicense to act on its behalf, although it has yet to directly comment on the furore. It may also be the case, of course, that agency is working on behalf of the composers who wrote the music being identified.

Regardless of who is ultimately responsible, the result of these claims has been considerable bad will for Sega, which comes at a time when the company is already struggling; it announced last week that it is to downsize and refocus on PC and mobile gaming.

Nintendo undertook a highly-publicised similar campaign back in 2013, prompting a massive backlash from the YouTube gaming community. Under pressure from fans, the company recently announced its own revenue-share program for video creators; is Sega set to follow suit?

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  • http://www.wearejustgamers.com/ R.Hoffmann

    The internet is getting less fun with every new year since a while.

    • sickbroski
      • http://www.wearejustgamers.com/ R.Hoffmann

        I don’t care about the gaming media..I AM..the Gaming Media 🙂

        • sickbroski

          You’re telling yourself what to think? Brilliant!

          • http://www.wearejustgamers.com/ R.Hoffmann

            Hey..as website owner and writer I am one of the evil guys too or? 😉

            You can find thouuuusands of political incorrect articles its even racistic there and biased opinions are all over the place!

            There is not even one little something about games like Destiny or Titanfall there!

          • sickbroski

            Are you talking about Game Art?

          • http://www.wearejustgamers.com/ R.Hoffmann

            Bingo

  • Denuq

    Good, sick these youtube freaks, dont use copyright stuff, hopegully more developers squeeze these lamers

    • sickbroski

      I am enraged by the comment that you posted above my own. I do not know how I will get over it.

    • DLConspiracy//

      Yeah…self expression and promotion of great games is horrible. Why so angry?

      • Denuq

        then do it because you love it and not because money money money, me me me, fame fame fame.. but i am sure you will continue to defend these lamers

        nothing stops people putting stuff out there, but WAIT OMFG my MONEY!!!!

        • DLConspiracy//

          DId some entertainer upset you or somethin? Since when was it so horrible for someone to earn a living through hard work? You think its so easy why dont you try it for a few months and lets see how far you get. You make it seem like its so easy and EVERYONE is making money. Most these game companies love the support. Its not like music. Where everyone feels the liberty to steal music no matter how small the artist. I shoukd know i am one of those musicians. I am sure you have thousands of artists music you stole on your hard drive.

        • DLConspiracy//

          Have you ever tried to be creative to make a living? I am guessing not because all the stuff you make seem so easy takes a lot of time. The editing procedure alone for these videos takes hours upon hours and guess what. Most the people that do this don’t get paid squat. A few are fortunate enough to make a living. You are fortunate that ad companies pay for this or you would be paying a subscription for youtube. Free still takes time, passion, sacrifice and talent.

          Living off passion and ramen noodles only lasts so long pal. Try being an artist and see how long you last.