Nintendo Won’t be Selling the NX at a Loss


In a recent financial briefing for Nintendo, President Tatsumi Kimishima revealed that the new Nintendo NX console, due for release in March 2017, will not sell at a loss. He didn’t reveal whether the console will be sold at cost, or for profit.

When the Wii U launched in 2012, it was sold at a loss, like most other video game consoles. But given Nintendo’s struggles in the gaming industry and current market trends, selling the NX at a higher price is a smart business decision. Sony’s upcoming virtual reality device, the PlayStation VR, will similarly not sell at a loss.

Though the exact price of the Nintendo NX was not revealed, President Kimishima addressed the delayed release of the console, which was originally speculated to hit shelves some time in 2016. He stated that in order to assure a strong backing of release titles and a steady stream of quality games in the future, delaying the NX until March of 2017 was the best option. One confirmed game to be released alongside the NX in a new Legend of Zelda title (the first major entry in the series since 2011’s Skyward Sword), which will be shown, in detail, at this year’s E3 conference.

What do you think of Nintendo’s plans for the NX and its release schedule? Let us know in the comments.

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