Market research and analytics firm SuperData Research has issued a revised 2016 sales forecast for the PSVR, estimating that Sony’s virtual reality headset will shift fewer than 750,000 units by the end of the year – well short of its recent prediction of 2.6 million.
Despite only last month reaffirming its forecast that 2,602,370 million units would be sold by the end of 2016, SuperData now concedes that it overestimated the performance of the PlayStation VR at retail, and its adjusted forecast – included in the firm’s December report – predicts that the system will sell just under 750,000 units by the end of the year.
According to SuperData’s report, “notably fewer [PSVR] units sold than expected due to a relatively fragmented title line-up and modest marketing effort”.
The company’s sales forecast for the HTC Vive and Oculus Rift, meanwhile, remain largely unchanged at 420,108 and 355,088 units, respectively.
SuperData’s full December report and other industry insights are available to purchase on its website.