The Nintendo Switch will sell 40 million units by 2020, according to forecasts issued today by a leading market research firm.
DFC Intelligence made the bold prediction in its Market Brief: Nintendo Switch Overview & Forecasts report, stating that despite the console being limited at release by a meagre launch lineup, it is a “compelling” piece of hardware that has the potential to “reach a much larger addressable market”.
Astonishingly, the firm claimed its estimates were “tempered” and “conservative”, given Nintendo’s previous track record with introducing new products; particularly the Wii U.
DFC expects the console to really come into its own in the 2017 holiday period, where it predicts “demand will be strong”.
Can the Switch really shift 40 million units in four years? Let us know in the comments below.