Nintendo Creators Program is coming to an end. The company has posted guidelines for content creators in order to make it easier for them to get paid. Previously, people could not upload Nintendo-related videos without being part of the program and this meant sharing a part of the revenue with the company. Now, new Nintendo game content guidelines are out and this means that YouTubers can monetize content organically.
The Nintendo game content guidelines are pretty straightforward and I would even call them fair, keeping in mind the guidelines that other developers and publishers have provided. Content creators can only use videos and gameplay of games or marketing material that has been officially released. This means that you can’t upload leaks or unreleased footage.
We’re making it easier for creative fans to show their love for Nintendo and monetize videos that include Nintendo game content. Please take a look at our new guidelines here – https://t.co/8X0ur62q5b
— Nintendo of America (@NintendoAmerica) November 29, 2018
Nintendo also mentioned that you cannot upload gameplay as it is and that creators need to have their own input. Videos of gameplay with commentary is acceptable. Videos or screenshots captured using the Capture Button on Nintendo Switch can be uploaded without any input of commentary.
It is worth noting that YouTubers and other content creators are not allowed to imply or state that their videos are sponsored by Nintendo. This might seem to be a bit misleading but we will see how this plays out. These guidelines are new and could change over time. Nintendo also reserves the rights to remove videos that the company finds unlawful, infringing, inappropriate, or not in line with the Nintendo game content guidelines.
It is great that Nintendo is trying to make things easier for content creators. Making gameplay videos of Nintendo games have always been an issue but it won’t be a problem moving forward. According to the official update:
“The NCP will come to a close at the end of December 2018. Please note that we are no longer accepting videos and channels, and will not review any that have been submitted, but not yet registered. The NCP website will be taken down on March 20, 2019.”
Let us know what you think about the Nintendo game content guidelines and whether or not you think YouTubers should mention when a video is sponsored by Nintendo.