In the past, gaming was considered a rather ‘nerdy’ pastime. Then, it was associated with negativity with such stereotyping that referred to gamers as often inactive and lazy. Nowadays, especially, that couldn’t be further from the truth.
There’s no doubt that gaming has evolved over the years and the internet has revolutionized how we play online games. Whether it’s to play the occasional Battle Royale with your friends or enjoying CSGO gambling online to win real money, skins or prizes. However, you might not be aware of the fact that some celebrities have in fact endorsed our favorite games to make them what they are today.
The industry has metamorphosed into a billion-dollar business empire. Thus, several celebrities have come out to identify with the industry. Some have gone as far as investing in the gaming industry.
Here is a list of celebrities who have invested both their money and fame into the gaming industry:
1. Mike Tyson
After calling it quits, Mike Tyson has developed a keen interest in the gaming industry. The boxing Hall of Famer has invested in some gaming companies such as Fade 2 karma, an eSports company. The former undisputed heavyweight champion has reiterated his intentions to contribute his own quota to the industry’s growth. He expressed his desire to build some gaming facilities to support the industry.
Walking his talk, the “baddest man on the planet” regularly makes his video games available for his fans on streaming channels. He has also revealed that plans are underway to revive his game, the Mike Tyson Punch Out. This game was released in 1987 on Nintendo. Reviving the game will also give the gaming industry a massive boost among boxing lovers and Mike Tyson’s fans.
The legendary boxer is an ambassador of Parimatch International, a global games and eSports company. Along with Connor McGregor, a UFC champion, Mike Tyson contributed to the holding’s acceptance in the international markets.
2. Ashton Kutcher
Ashton Kutcher, That 70s Show’s star, has proven to be a lovable and goofy character on the screen. In real life, his business acumen is legendary. He has gradually transferred his success on the screen to the investment world, co-founding Sound Ventures, an investment firm, in 2015.
The successful actor has a history of gaming since childhood. He has repeatedly expressed his opinion about eSports’ potential and called for mainstreaming the segment. He invested in Unikrn, an eSports platform to show his unflinching support for the segment. He thus joined another celebrity, Mark Cuban, as a co-investor in the company.
3. Sachin Tendulkar
Sachin Tendulkar is a legendary cricketer with over 2 decades of experience in the game. After his decades-long dominance of cricket, he joined the rank of former sportspersons who invested in the gaming industry by investing in a sports and gaming arena, Smaaash Entertainment, a household name in India.
Under his mentorship, the company developed Virtual Reality and other innovative gaming technologies and a couple of digital entertainments too. This has established Smaaash Entertainment as a pioneer of enhanced gaming in the country.
Not satisfied with its contributions to Smaaash, he launched Sachin Saga VR and contributed significantly to the company’s growth as the first virtual reality cricket multiplayer in India. His contributions have changed Indians’ perspective of gaming and eSports among the millions of gamers in the country.
Drake is a Canadian rap sensation. Named Aubrey Drake Graham but popularly known by his middle name, this legendary rapper has wowed his fans across the globe with hit singles for years. Recently, he has shifted his attention to the gaming industry with its engagement with eSports and the gaming community in general. Over the years, the successful rapper has a reputation for playing games during his leisure times in recording studios.
He announced his name in the gaming community by live streaming Fortnite with Tyler “Ninja” Blevins, a renowned gaming streamer. He also played Fortnite that recorded over 635,000 viewers during the live performance.
Drake co-owns 100 Thieves, an eSports organization. His investment in the gaming industry has extended to Players’ Lounge, a gaming website and eSports.
5. M. S. Dhoni
S. Dhoni is a successful cricketer and once captained the Indian cricket team. He carved a niche for himself with his swift wicket keeping and helicopter shot, his trademark. Off the field, he has a conspicuous passion for games. The successful gamer has been caught on some occasions during cricketing tours playing on his mobile device.
To show his love for gaming, he is the brand ambassador for a fantasy sports company, Dream11, a company that doubles as a gaming platform. He reportedly has a soft spot for games such as Call of Duty and PUBG. According to Sakshi Dhoni, his wife, Dhoni uses video games as a stress reliever and sometimes talks about PUBG while sleeping.
6. Michael Jordan
Michael Jordan is an NBA superstar. His investment interest spans the world of technology and sports. He started his journey into sports investment by investing in one of the biggest names in the gaming industry, Axiomatic Gaming. The company owns Team Liquid, a professional gaming franchise.
When investing in the company, the legendary basketball player regarded eSports as a fast-growing company with international reach and appeal. Since that investment, Jordan has contributed to multiple video games and has shown his unflinching support for such games. No wonder that the basketball player, who is regarded by most fans and critics as the greatest all-time player in the NBA, is reputed to have turned basketball fans across the globe into hard-core gamers through his investment in the gaming industry.
Celebrities across the globe are venturing into the gaming and eSports world, either directly or indirectly. Their contributions are impacting the gaming industry positively, turning it into a lucrative industry worth some billions of dollars.
As more celebrities are showing their interest in the eSports and gaming industry, it is expected that the industry will soon become a force to reckon with as it thrives and makes a mark on the major markets across the globe.
With their millions of dollars’ worth of investment and fame they bring to the industry, it is not surprising that the face of eSports and gaming has changed. The industry has gradually but progressively changed from creating and promoting games that are supposedly designed for lazy people to a multibillion-dollar industry that attract celebrities and who is who in the sports and games world.