Last week, Immortals: Fenyx Rising got a brand new piece of DLC, and Ubisoft barely talked about it. The DLC, A New God, was meant to launch on January 21, but was quietly delayed until January 28. Even then though, all it got was a trailer, and that’s it. I can’t understand why the developer and publisher isn’t pushing it more. When you look at what they’re doing with all of their other games, it’s like this was nothing more than a quality of life update. If you play it though, you’ll realise that it’s a full-blown new piece of content for players to sink their teeth into. What is going on?
I’ll be the first to admit that puzzles are far from the strong point of Immortals: Fenyx Rising. This game is all about exploring, having fun with myths, and pretty sturdy combat. The puzzles are there, and they’re intriguing, but they’re something to power through instead of enjoying. They’re the part of a game that you tolerate because you enjoy the rest so much. I do genuinely enjoy this game though, and even if it means I have to play more puzzles, I’m just happy to be experiencing more of this universe.
I know there are more people like me out there, so I don’t understand why Ubisoft is barely paying attention to this game. They’re incredibly focused on the current road to season 1 for Rainbow Six Siege, they’re also pushing a lot of updates and attention on Assassin’s Creed Valhalla. For Watch Dogs Legion and Immortals: Fenyx Rising though, there’s no attention left to spare. It’s almost as if they don’t want to spend too much of their marketing budget on the game in case it doesn’t sell well.
I think that Immortals: Fenyx Rising is going to prove to be a core franchise for Ubisoft one day. It just needs time. What won’t help it generate sales is ignoring it though. If you push barely any marketing to a game, you can’t expect it to sell phenomenally well. I think that Ubisoft is shooting themselves in the foot here, but I’ll just keep enjoying the game all the same.