In present times, the online casino industry is flourishing, with a market size increasing year to year. Just so you can set up a correct perspective, in 2022, the total market was around USD 63 billion, reaching over USD 70 billion in 2023, with a USD 97 billion projected for What percentage of that belongs to the live-streaming sector? It is hard to say, but it is definitely one of the reasons why so many people choose gambling to be their main entertainment or leisure activity.
By 2029, the expected number of online casino users should pass 140 million. Now, you can say that slots and sports betting services only shifted from offline to online, but a massive change took place inside the live-streaming niche, where online casinos are revolutionising the industry every single day.
How Live Streaming Betting Looks Like Today?
Comparing nowadays online casinos to digital casinos from a few years ago would make us realise that slots and a few video games are not the only sources of digital entertainment you can find on such websites.
Live streaming joined the party, providing one of the most innovative digital entertainment services out there. Here are some of the experiences you are able to enjoy that are only available thanks to live streaming:
Live Dealer Tables
Fifteen years ago, blackjack, poker, baccarat and roulette were available at most online casinos, but in their video, single-player format. Basically, you would be able to place bets online, but with no live interaction or real-time interaction with other participants or dealers.
In present times, the most successful software providers and online casinos in the world have their own studios where they live stream all of your favourite games with professional, trained dealers.
It only takes a few seconds to join the “live casino” category, pick a live table stream, take a seat at the table, and start interacting with a live dealer while placing bets. It is the most immersive experience you can have, and it imitates live betting almost perfectly.
Game Shows
Watching “The Weakest Link” or “Alan Carr’s Picture Slam” is fun, and television has been putting out these shows for years. Digital casinos know that there is a lot of space for their business to grow using these formats, so they’ve already implemented it.
“Dream Catcher”, “Megal Ball”, “Monopoly Live”, “Crazy Pachinko”, and “Dear or No Deal” are only a couple of game shows you can try at most international online casinos. How do these work, and what is the format?
You would be surprised to find out that their format is very similar to a true TV show. Each game has its own studio where professional hosts are constantly interacting with their audience.
Players can join, place bets, and have a good time while interacting with other players, enjoying an ambience they are comfortable with.
Social Streaming
Casinos aim to increase the number of active/loyal players. One of the many things they do to ensure continuous growth is to make their platforms look friendly, giving players the occasion to interact with other gamblers in a social format.
Most live tables have their own public chat where players can interact with each other. A big part of the gambling community interacts with this industry through content creators and live streamers, which is the most social type of digital interaction you can have online.
A lot of tournaments and events take place live, and online casinos know how important it is for them to make the digital space as appealing as possible to potential newcomers. Guess what? That’s why most casino live streamers promote huge welcome packages, free spins, and other types of casino incentives.
At the same time, slotscalendar is one of the actors that keeps the industry clean, testing, verifying, and recommending only what digital casinos have to offer best. Teams like that are constantly publishing guides and new ways for beginners to benefit from incentives, as well as games that can really make a difference, especially when it comes to gambling.
How Live Streaming Changed the Digital Gambling Environment?
First of all, based on some player reviews, gamblers are now finding it more entertaining to place bets and engage with live gambling because they have something in common with their friends.
“I log in every Friday night and compete with my friends in online poker tournaments” is something a player stated when asked how he spends his Friday nights.
We believe this fusion between social and gambling will be the future of this whole industry. New generations will find this type of activity more and more appealing, but not in its classic form. Young gamblers want to receive something in return for their losses, and engaging in social interactions is the answer.
Live streaming made everything more entertaining, attractive and rewarding, even for those who lose money. You are now finally getting something back even if you are not profitable, so you can say that online casinos and live streaming services, in general, are now more than just some simple ways for people to hope for easy earnings.
The Future?
Considering how blockchain evolves and how AR and VR technologies are impacting digital platforms, our most honest guess is that casinos will continue to focus on user experience, engagement, and social rewarding systems.
What is your take on live betting or live streaming at casinos? Would you go and bet for fun, not only for winning purposes?
