At their E3 conference, Microsoft announced a new initiative called Design Labs for customizing Xbox One controllers.
https://www.youtube.com/watch?v=yGxxXkDqRS8
This new initiative will allow gamers to order controllers with engravings and custom color schemes, including the ability to alter the color on just about every single component. These options will be available for the newly announced Xbox One controllers that feature Bluetooth capabilities and textured handles.
According to reports, the colored options will start at $79.99 USD with engravings for an additional $9.99 USD.
