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GTA Publisher Says It Doesn’t Need a Buyout to Compete

Take-Two CEO Strauss Zelnick says the Grand Theft Auto publisher does not need to become part of a larger company to remain competitive.

Asked about a potential sale during an interview with David Rubenstein, Zelnick pointed to Take-Two’s size, financial position and record as an independent business.

Rubenstein raised the question after noting that major competitors had been sold or taken private. Zelnick began by acknowledging that Take-Two is publicly traded and accountable to its shareholders, before explaining why he believes it can continue on its own.

The interview was recorded on 19 October and uploaded to YouTube today.

Take-Two already has the scale it needs

Zelnick said Take-Two has demonstrated that it can perform well independently and has grown into a sufficiently large organisation.

He also highlighted its balance sheet, saying that, at the time of the interview, he expected the company to finish its fiscal year in a net cash position.

“We can do very well as an independent company,” he said.

Zelnick argued that scale matters in entertainment because companies need the resources to support creative teams, market their releases worldwide and survive games that fail commercially.

However, he said the benefits of getting bigger become less clear once a company has passed a certain size. Take-Two, in his view, is already comfortably beyond the point where it needs a larger owner to compete.

GTA sits within a much larger business

Elsewhere in the conversation, Zelnick reflected on Take-Two’s growth from a company heavily dependent on one major franchise into a publisher with 15 substantial franchises.

He credited the creative teams behind its games and said corporate management’s role was to support their ambitions with sound decisions.

Rockstar remains central to that business through Grand Theft Auto and projects including the upcoming Max Payne remakes.

Zelnick has also continued defending the value of those franchises as technology changes, recently discussing GTA VI’s protection against AI-enabled piracy.