Despite seeing nearly three million downloads on its launch day alone, analysts have significantly downgraded their expectations for Nintendo’s Super Mario Run.
Market research firm SuperData initially projected first-month revenue of up to $60 million, but following the release of launch-day data, the company has adjusted its estimates to $12-15 million.
In its updated report, SuperData said: “Based on the early numbers we see coming in and the response from consumers, we expect Super Mario Run to initially earn on the lower end of our forecast, around $12-15M in its first month.
“Requiring to ‘always be online’ is prohibitive and the game is still a bit too heavy-handed for quick-play on a phone.”
The firm also said that it expects Nintendo to announce a discount for the title in the new year “to keep momentum”.
Meanwhile, Nintendo shares fell five percent following the release of the title – wiping an estimated $2bn off its market value – before slightly recovering to close at four percent down.