Nintendo has today lowered the recommended retail price of upcoming open world RPG The Legend of Zelda: Breath of the Wild by £10, apparently in response to criticism over the company’s UK Switch pricing strategy.
Numerous retailers are now offering The Legend of Zelda: Breath of the Wild to pre-order for £49.99, down from its previous RRP of £59.99. A customer representative for online store Amazon confirmed to Power Up Gaming that the price change had been mandated by Nintendo itself.
At the time of writing, a number of other first-party Switch titles are still listed at £59.99 (~$74 USD), so it remains to be seen whether Nintendo has rethought its overall pricing strategy for the upcoming hybrid console, or if it’s simply reviewing the RRP of titles on a game-by-game basis.
