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Nintendo Lowers The Legend of Zelda: Breath of the Wild RRP After Criticism Over UK Switch Pricing

Nintendo has today lowered the recommended retail price of upcoming open world RPG The Legend of Zelda: Breath of the Wild by £10, apparently in response to criticism over the company’s UK Switch pricing strategy.

Numerous retailers are now offering The Legend of Zelda: Breath of the Wild to pre-order for £49.99, down from its previous RRP of £59.99. A customer representative for online store Amazon confirmed to Power Up Gaming that the price change had been mandated by Nintendo itself.

At the time of writing, a number of other first-party Switch titles are still listed at £59.99 (~$74 USD), so it remains to be seen whether Nintendo has rethought its overall pricing strategy for the upcoming hybrid console, or if it’s simply reviewing the RRP of titles on a game-by-game basis.

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  • heavenshitman1

    Lol so its greatest titles sells for less than the smaller titles. That might look odd to consumers

  • PachterStation

    I recently contacted Nintendo UK about Switch pricing, I was told to put my complaint in writing (a waste of time, so I didn’t bother). I’d rather pick up the Wii U version of Zelda at a discounted price, rather than pay more money for a port (the Switch version). Although the £10 price difference isn’t much, I can’t see the Wii U version selling too well. But Nintendo might’ve slashed Wii U stock in favour of Switch stock. On the Wii U, it might be a case of once it’s gone, it’s gone. Still, Switch pricing is a joke. It’ll sell out at launch due to low stock, the second batch will follow suit. But as per usual, sales will slow down causing a price drop. It’s a £199.99 console. Will it have enough AAA games? Probably not. Of the 80+ games in development, most will be mediocre. Nintendo consoles are okay for something to fall back on (power it up now again) if you want a change from your Xbox, PC or PlayStation. The internet is rife with negative articles about the Switch which is justified. Pricing of add-ons is a joke, including the £279.99 asking price. I think the JoyCon charging gimmick is yet another con. As the days pass, the Switch is sounding more like the Stitch-Up.