A new PlayStation ad has sparked speculation that Sony has bought the rights to Kena, after viewers spotted an ownership notice naming Sony instead of developer Ember Lab.
The discovery, shared in a Reddit thread on r/GamingLeaksAndRumours, has also raised questions about whether Sony bought the studio itself. Neither claim is confirmed by the notice, and the game’s official website still credits Ember Lab as the owner.
According to the Reddit post, the wording appears around 28 seconds into the PlayStation ad. It names Sony Interactive Entertainment as the copyright owner and says Kena: Scars of Kosmora is a Sony trademark.
The post contrasts this with the original reveal trailer, which credited Ember Lab. That apparent change is the basis for the buyout speculation.
But PlayStation’s own website gives a different account. The official Scars of Kosmora page still attributes the game’s copyright to Ember Lab. It also says the Kena and Scars of Kosmora trademarks belong to the studio, while listing Sony Interactive Entertainment separately as publisher.
Publishing a game, owning its rights and owning its developer are different things. Sony could buy rights to a game without buying the team behind it. Even if the ad reflects a new agreement, it does not show whether that agreement covers the sequel, the wider Kena series or Ember Lab itself.
Sony’s partnership with the studio was already public. In the sequel’s February announcement, Ember Lab co-founder Josh Grier said working with PlayStation Studios had helped the team build a larger world. Sony’s role in supporting the game is established; an ownership change remains unconfirmed.
The conflicting credits could reflect a new deal that has not yet been added to the website. An error in the ad is another possible explanation. The available material does not establish which is correct.
For players, the latest confirmed release plans remain PS5 and PC in 2027. The ownership rumor provides no evidence that the PC version has been dropped or that the announced platforms have changed.
Ember Lab announced the move to 2027 on October 1, saying it needed more time to polish the expanded adventure. The studio confirmed physical and digital editions for PS5 and a digital release for PC.
Scars of Kosmora follows an older Kena to a new island, where she uses elemental powers and travels with spirit companions. Ember Lab describes it as a linear adventure with a broader scope than Bridge of Spirits.
